Inspiring ideas directly from our Lab

Welcome Xuemei!

 February 15th, 2015 | Bassano del Grappa | by Tabita Miotto

Italy & Golf now speaks Chinese
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Talk about Italy, speak Chinese

How to say Cappuccino in Chinese? 

Italy loves Chinese travelers. We share common values, la famiglia is just one of them. We are pleased to introduce Xuemei (Mei) Zhu.
Mei will assit all Chinese travellers' request to visit and play golf in Italy.

"First and foremost, a positive attitude.” Words to live by—and Xuemei does. Mother of two, and married to a bello Italian husband, Xumei has completely embraced la vita Italiana. Since 2002, she has been teaching Chinese at the University of Venice, and when she approached us about getting involved with Italy & Golf, we were thrilled. What do we love most about Xuemei? Her intuition with people, her genuine empathy, and her refusal to be anyone but herself.
Contact Mei directly at  This email address is being protected from spambots. You need JavaScript enabled to view it.


Seeing Orange | Historical Carnival

 Turin | Monday 2nd February 2015 | by Sabrina Santi 


In the small Piemontese town of Ivrea, a battle is staged each Carnevale. Horse-drawn carts of armoured soldiers, and crowds of “revolutionaries,” duke it out in the streets and piazze with… oranges. 

This peculiar, pulpy tradition is said to have originated during the Napoleonic wars, when the townspeople stormed the stronghold of a tyrant-general accused of raping a local woman. The event came to symbolize freedom for the "Ivreani" (though why oranges are used is a bit of a mystery).

Carnevale is celebrated all over Italy, with the most colourful pageants and parades in the Piemonte. So come join us for a magical Carnevale getaway in the region’s capital, Torino, a short drive from the village where the streets are paved with pulp.  

Stay in Turin at the Golden Palace Hotel 5* 
3 nights, classic double room with buffet breakfast
4 days rental car Fiat 500, unlimited km
Our guide and map to the area
PRICE: EUR 230 per person

 Sabrina Santi | I&G Product Manager |   This email address is being protected from spambots. You need JavaScript enabled to view it.  


Golf Ugolino | Fifty Places to Play Golf Before You Die

Florence | July 18th 2014 | by Tabita Miotto


In Fifty Places to Play Golf Before You Die, Chris Santella calls Golf Ugolino near Florence one of the world’s most beautiful courses. Pale Chianti hills, olive groves, cypress trees like exclamation points. You’ll think you’re in heaven already!

The oldest course in Italy, and one of its most exclusive, Ugolino is the kind of place where connections get you tee times. Thankfully, the director is a close personal friend. We recently sat down with the man behind Ugolino, and you can read that interview here.

We may be a small company, but we’re mighty, with amici world-wide.
Stay tuned for more bucket list-worthy ideas.

From your friends at Italy & Golf.

White Gold

Inside the world’s most exclusive truffle auction.

Piedmont | May 15th, 2014 | by Sabrina Santi


They sell for over $2,400 dollars a kilogram — not quite bullion prices, but not bad for a fungus. Hence why the white truffle trade is not only lucrative, but notoriously shrouded in mystery.

most secretive auction, in Alba, has long been invitation only, reserved for buyers and journalists—but we get you inside access.

Sabrina Santi, Italy & Golf product manager, signed a 3 days program including the White Truffle Auction entrance. How?

We’re small but mighty, with connections running deeper than even the 
trifola d’Alba.

Sabrina Santi | Product Manager at Italy & Golf | This email address is being protected from spambots. You need JavaScript enabled to view it.


A visit to the underwater ruins at Gaiola

Naples | 28th April 2014 | by Tabita Miotto


Emperor Augustus once had a villa by the sea. Then one day the land sunk, the sea came rushing in, and an exquisite underwater time capsule—a Roman pleasure palace of pillars, mosaics, and marble Venuses—was sealed up forever.

Built in a sinking volcano, the Gaiola ruins are a snapshot of Roman life set among subsurface vents, hidden caves, exotic fish and other aquatic wildlife.

The local Napolitanos like to keep to the ruins secret. But we get you exclusive access.